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Meinungsführer

opinion leader; influential person who shapes public political opinion

noun MY-noongs-fue-rer Rare

Usage Note

Meinungsführer are individuals — commentators, politicians, academics — whose views disproportionately influence others. The term derives from Lazarsfeld's two-step flow communication theory.

Examples

"In sozialen Netzwerken haben neue Meinungsführer die alten Leitmedien abgelöst."

Natural Translation

In social networks new opinion leaders have replaced the old mainstream media.

Literal Translation

In social networks have new opinion-leaders the old leading-media replaced.

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