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Einschaltquote

viewing figures

noun INE-shalt-kvoh-te Rare

Also means

ratings

Usage Note

Einschaltquote measures the percentage of viewers tuned in to a TV or radio programme at a given time. High Einschaltquoten attract advertising revenue. Published daily by bodies such as the GfK.

Examples

"Die Einschaltquote der neuen Krimiserie übertraf alle Erwartungen."

Natural Translation

The viewing figures for the new crime series exceeded all expectations.

Literal Translation

The switch-on-quota of the new crime-series exceeded all expectations.

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