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Netzwerken

networking

noun NETS-ver-ken Rare
People & Society Relationships

Usage Note

Netzwerken (also used as a verb) is the practice of building professional or social contacts. It is a modern loanword adaptation widely used in business and career contexts. The act is sometimes criticised as transactional in German culture.

Examples

"Auf der Messe war Netzwerken genauso wichtig wie die Produktpräsentation."

Natural Translation

At the trade fair, networking was just as important as the product presentation.

Literal Translation

At the fair was networking just as important as the product-presentation.

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