Onlineauftritt

online presence; website (of a media outlet)

noun ON-lyne-owf-trit Rare

Usage Note

Onlineauftritt describes a media organisation's digital presence — its website, app, and social-media channels as a whole. It is used to evaluate how well a broadcaster or newspaper translates its identity and content to digital formats. The term is also applied to any brand's web presence beyond media.

Examples

"Der Onlineauftritt der Zeitung wurde komplett überarbeitet, um mobile Nutzer besser anzusprechen."

Natural Translation

The newspaper's online presence was completely revamped to better appeal to mobile users.

Literal Translation

The online-presence of-the newspaper was completely revised, to mobile users better to-address.

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