Also means
call
Usage Note
bezeichnen means to label or designate something as, typically with als: etwas als wichtig bezeichnen ('to describe something as important'). It is more formal than simply nennen. The related noun Bezeichnung means a 'term' or 'designation'.
Examples
"Man bezeichnet ihn als Genie."
Natural Translation
People describe him as a genius.
Literal Translation
One describes him as genius.

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