Also means
transmission right
Usage Note
Übertragungsrecht is the exclusive licence to broadcast a particular event, such as a football match or cultural ceremony. Bidding wars over Übertragungsrechte are common in sports media.
Examples
"Der Sender sicherte sich die Übertragungsrechte für die Olympischen Spiele."
Natural Translation
The broadcaster secured the broadcasting rights for the Olympic Games.
Literal Translation
The broadcaster secured itself the transmission-rights for the Olympic Games.

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