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Leitmedium

leading medium

noun LYT-meh-dyoom Rare
Communication Media

Also means

dominant media outlet

Usage Note

Leitmedium is the dominant medium that sets the agenda in a given era or society. Television was long considered the Leitmedium in Germany; many argue the internet has since taken that role.

Examples

"Das Internet hat das Fernsehen als Leitmedium abgelöst."

Natural Translation

The internet has replaced television as the leading medium.

Literal Translation

The internet has the television as leading-medium replaced.

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