Also means
catchy, punchy (of slogans)
Usage Note
griffig describes a surface that offers good traction (griffige Sohlen, griffige Reifen) or, figuratively, a formulation that is concise and memorable (griffiger Slogan, griffige Formulierung). Both senses are standard.
Examples
"Die griffige Formulierung des Kampagnenslogans blieb den Wählern im Gedächtnis."
Natural Translation
The punchy wording of the campaign slogan stayed in the voters' memories.
Literal Translation
The catchy formulation of the campaign slogan stayed in the voters' memory.

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