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griffig

grippy, with good grip

adjective GRIF-ikh Rare
Descriptions & Qualities Quality

Also means

catchy, punchy (of slogans)

Usage Note

griffig describes a surface that offers good traction (griffige Sohlen, griffige Reifen) or, figuratively, a formulation that is concise and memorable (griffiger Slogan, griffige Formulierung). Both senses are standard.

Examples

"Die griffige Formulierung des Kampagnenslogans blieb den Wählern im Gedächtnis."

Natural Translation

The punchy wording of the campaign slogan stayed in the voters' memories.

Literal Translation

The catchy formulation of the campaign slogan stayed in the voters' memory.

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